Digital Marketing for Future Professionals

Understand digital marketing strategy and apply it to a real client. 
Get a strong foundation in marketing principles and learn how to promote a brand online with purpose. 

What You’ll Learn: 

  • Core marketing concepts and campaign goals
  • How to build a customer journey
  • Creating a digital marketing plan
  • Intro to paid and organic strategies
  • Understanding analytics and KPIs
  • Communicating your ideas to clients 

Final Project: 

Develop a real digital marketing plan for a small business or startup, with optional presentation to the business owner. 

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