This course shows you how to build simple automated workflows to improve customer engagement and save time.

What You’ll Learn:

• Basics of marketing automation and why it matters
• Using HubSpot workflows for lead nurturing and follow-up
• Setting triggers, actions, and delays
• Connecting forms, email campaigns, and CRM
• Mapping automation to customer journey stages

Final Project:
Build and present a HubSpot automation workflow for a small business or student project (e.g., lead follow-up or event registration).

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